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I’ll be real with you: I’m utterly hopeless at doing my own press... So, like a hairdresser knows to pass the scissors, I know to pass the mic. Here’s what others — people and platforms — had to say about me:

LinkedIn
“Shivani Ashoka is an award-winning communicator, with proven ability to simplify the complex and reshape impact & sustainability narratives.

Known for innovative and inspiring storytelling, Shivani thrives on distilling engaging messaging from ambiguous sustainability goals. With 15 years’ agency, in-house and freelance experience – including purposeful journalism, fresh internal marketing and experiential PR campaigns – she has successfully catalysed growth across sectors including travel, hospitality, corporate sustainability and philanthropy.

Noted for adaptability, collaboration and a commitment to positive impact, Shivani has a holistic understanding of change – and its relationship to meaningful engagement. The archival advocate newsletter she co-founded, Unpacking Media Bias, not only earned thousands of global subscribers (and multiple awards), but gave rise to a more responsible and diverse travel press.”

Juliet Kinsman, Sustainability Editor at Condé Nast Traveller & Founder of Bouteco
“Shivani is quick to process information; she distils it, never losing sight of the details, and knows how to filter the relevant from the irrelevant. She brings it back to what needs to be communicated and why. Always ahead of mainstream conversation, she also understands what’s not being said – and what should be said.”


Chat GPT
“Shivani Ashoka is a London-based travel and culture writer who brings a warm, curious and socially aware voice to everything she creates. Her work appears in Condé Nast Traveler, The Independent, The Telegraph, The Times and more, where she blends sharp storytelling with a thoughtful eye on sustainability, identity and how we move through the world. Shivani has a particular talent for unpacking the cultural nuances of a place — the people, histories and small details that make travel meaningful.

She’s also the co-founder of Unpacking Media Bias, a game-changing newsletter that encouraged journalists and PR professionals to recognise and challenge harmful bias in the press, especially around race, religion and representation. With more than 15 years' experience spanning hospitality and journalism, plus life across multiple continents, Shivani brings a global perspective and a generous, human tone to her work. She’s the writer you turn to when you want stories with real depth and heart.”